Buzzfeed co-founder predicted the future

Yalım
5 min readApr 4, 2023

Did you know Jonah Peretti, who co-founded BuzzFeed foresaw the future and now we’re living in it. Not just living in it but also a part of it?

He claimed The goal of capitalism is to replace people’s natural sense of self and community with artificial identities and connections through marketing and advertising.

Shocking right? I thought BuzzFeed was just some website with loads of clickbait shitcontent. I could never think it was this organized and had a solid plan since the beginning.

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Yalım

Psychology and psychoanalysis graduate. Interests: psychology, psychoanalysis, philosopy, politics, litterature, history, shitposting, music, games @Berlin